Design Idea of Anna Sui

Anna Sui is a very amazing and charming brand. No matter the garments, accessories or the make up, they all can make you feel eye-catching. And the magical and special colors make the fashion word call her “magician of New York”. Today, people all appreciate simple and modern style. However, Anna Sui does the opposite way.

In her design, you can see the profound vintage and colorful senses. In her bold design, you still can find the sweet feminine elements like embroidery, lace, printing and fur. These are all just about the luxurious decorations, but they just create her special witched and magical style. Although her dresses are expensive and luxurious, it does not lose the practical usage. But it will make the city ladies show their special infinite creation. You can show the special charms and personalities with the causal combination.

Anna Sui is a practical designer. She recognized the dresses at the fashion show have difference from the one that customers will buy in the local store. At her boutique store, through the observation and talking, Anna Sui finds out what they need the most. So at the fashion show, Anna Sui may do some exaggerative hair style or the accessories. But all these are based on the model is wearing a beautiful dress or cloth.

If you ask her what’s her biggest successful feeling, the answer must be the satisfaction of her customers. One day, one of her customer said to her, “Ten years ago, I bought one piece of Anna Sui. Now, once I dress in this one, my husband says it is very beautiful.” There is nothing better than this. Don’t you think so?

People are attracted by the vintage elements bring by Anna Sui, which senses the charms of girls and ladies. What’s more, now Anna Sui will add some rock element is her design and some vogue styles. No matter the ladies or the cool girls will love it. All the elements can be shown in my design. Sometimes, it may not look like Anna Sui. But since it’s Anna Sui name, it is part in the Anna Sui world. When a customer buys a lipstick or skin food, she must be surprised as she buy the dresses from Anna Sui.

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