Acne Jeans is a fashion brand from Sweden, which is famous for the design of jeans. The design idea of this one is the adoption of simple clipping style with light colors to create the cool and concise style. You can see the style of this brand is about comfortable and sheath design. This is very good for them to stick to their own brand. In fact, the design of Acne Jeans is very simple, it is to create the simplest clothes.
Cozy feeling and mix and match is the first factor of modern clothes. But for Acne Jeans, the jeans are the start, while T-shirt, jacket and accessories are the coming products, which still follow the design essence. What’s more, Acne has a creative media, including Acne Film, Acne Creative, Acne Digital and Acne Jeans, which covers film, advertisement, design as well as the cartoon characteristic arrangement. As for fashion dresses, it is one of them.
While for the brand history, you may have no idea, let’s see the amazing history together. Acne was found at Sweden capital Stockholm at 1996. And at 1997, the designers of Acne have an amazing and wonderful idea that they would design 100 jeans to give them to their friends as the gift. After that, they received a great deal of orders that want them to sell Acne jeans and board on the page of Elle. Therefore, the brand of Acne Jeans was founded. And the red Stitching became the logo of this brand.
For the last several seasons, Acne chooses to hold the fashion show at London, but this time, he decided to have it at Paris. For this choice, he has strong reasons, which is not out of blue. Before this show, the creative director Jonny Johansson cooperated with artist Katerina Jebb, and carefully research on the fashion gallery Musée, which in French named the Musée de la Mode de la Ville de Paris.